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Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.wwd.com I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.youtube.com 4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. 1. Follow-up quickly after the event. Think about your follow-up process before the event happens not afterwards. 2. Create event follow-up content pieces, talking points and email templates for your sales team to use to add value and continue the conversation in a relevant way rather than "pitching" everybody. 3. Develop a nurturing track that for event attendees connects with the theme or the content of the event. Try to do this at least for a few months at minimum. 4. See the event as a conversation (or conversation starter) not a acampaign. Don’t stop the dialog. Brainstorm ways you can keep the dialog going.


· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the tradeshow date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. · Know your tradeshow booth visitors.smartinsights.com Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Tradeshow promotional product giveaways are a tradeshow highlight but an expense for which you deserve payback. Although you don't want guests just wandering in and out of your tradeshow booth, snagging your promotional product giveaways, it's a great opportunity to make an impressive acquaintance and get their card for a future contact.


From about a dollar or so and up you can purchase an appropriate promotional products to interest your clients and potential clients. Remember, each interested visitor to your tradeshow booth is a potential client. · Initial Impact at the Tradeshow Door. Station a representative close to the tradeshow entrance to present each tradeshow visitor a promotional tote bag sporting your name or logo to create a significant impact. Your name will then be displayed throughout the tradeshow floor as clients and potential clients browse through all the booths carrying your promotional tote on their arm. When they do arrive at your booth, they will certainly have name familiarity and perhaps even be on the lookout for you as they wander through the tradeshow floor. Each tote bag should include a flyer identifying your company, describing your business and the promotional items you can provide. · Don't forget the children - the child in each of us, that is. You're bound to see a significant increase in tradeshow booth traffic when your handout is a toy, i.e. a Yo-Yo. · Tradeshow Promotional Products that count.


Plain and simple. We put together 11 common trade show booth ideas that in unison or on their own can dramatically beef up standard modular exhibits. 1. Ditch the Photo Booth. Incorporate VR or AR. We’ll step off with one quick point. Green screen photos booths are outdated! If exhibitors are not thinking of ways to integrate today’s tech like Virtual Reality, Augmented Reality or other tech advances, then the competition will soon surpass. Most modular exhibits may be designed to accept standard PVC (Sintra), Gatorfoam or Foamcore panels but unbeknownst to many exhibitors, common modular exhibit framing is also designed to accept SEG (silicon edge graphics).The advantage?


Eliminating breaks and seams in graphics while simultaneously opening up options like back lit walls and reducing shipping weight and drayage bills. "Does that person have a huge gap I their teeth? " Nope it’s just a seam in the panel! Here is an experiment; Try Googling "trade show booth ideas" and look at "images". It is easily noticed that booths with the most lighting - more specifically, colored lighting stand out the most. This is no different on the trade show floor. Inserting lighting wherever possible is an essential trade show booth idea that will beef up any modular exhibit. Within or behind 3d letters.


Even consider using basic string lights for a warmer vibe.export.gov Want to make the allotted space more private yet still inviting? Try using transparent Plexi or acrylic panels. Dive deeper by use vinyl branding overlaid over the panel. To go for the gusto, try adding in back lighting too! Even if it makes no sense we can’t get over how attendees stop dead in their tracks when they see props. This trade show booth idea has been around for decades for one reason only. Life-sized statues of mascots, key players or a company icon. Robots of any kind. 3D Printers for handing out Swag.


Miniature models of facilities, mock-ups, products or processes. Original designs and patents to add nostalgia. Convention greeting counters come all shapes and sizes. Some modular, some ultra custom. Adhering to budget requirements is usually a restriction but often times jumping for the next tier of greeting counters can make the difference between a walker by and a stop-in. This is after all the face of the exhibit booth and first impressions are undoubtedly a necessity. Consider trade show greeting counter ideas such as EdgeLit acrylic tops in place of wood or 3d logos instead of a simple slide in graphic panel. Remember, It’s called modular for a reason and it doesn’t need to mean boring.


If we’re talking product companies (not service industry) then display cases are the window into the company. As you’ve most likely already discovered basic display cases let alone custom ones are not cheap. Unbeknownst to many exhibitors, rental options do exist. Inquire with the trade show management company in question and see if they offer some of the following cases. Interactive and hands-on display cases. Themed display cases (wood, cardboard, rope, etc.). Even during event Install and dismantle I personally can’t wait until our clients hanging banners are up. The overload of exhibit materials, freight and booth staff makes it a challenge to find our exhibitors without that beacon in the sky.


Imagine how difficult it is for attendees whom never stepped foot on the show floor prior to opening! Point being; if a booth is basic make the banner stand-out. They come in all shapes, sizes, styles and materials but the best way to beef up an existing current modular banner… make it spin. Banner motors are surprisingly affordable and should be in stock at a decent trade show manager’s warehouse. Interested in going the themed trade show exhibit route? Using "real world" materials is a must. Experiment with the following ideas to get that custom exhibit feel without a complete trade show booth overhaul. Live walls and adding in faux fauna. Using crates as displays (saves on drayage too!).


Cover walls with faux facades/veneers like wood or stone. Use smoke and mist machines to generate curiosity. Although sitting at a trade show is heaven, meetings are sometimes not. If a dedicated meeting space is a requirement then make it enjoyable. Try adding in some of these elements to jazz up meeting spaces. Add graphics to tables and chairs. Praise the ground that they walk on. Make fans and prospects feel like they are part of something special by swapping in trade show flooring other than the basic solid carpet. Faux wood vinyl flooring. Sectional foam paneled flooring. This article originally appeared on Marketing Genome Project and has been republished with permission. Find out how to syndicate your content with B2C.


When it comes to trade shows, the goal is always to attract the most people. You will see booths doing some pretty crazy things in the name of getting maximum attention. However, they aren’t wrong in doing so. It is advised that you don’t go to a trade show unprepared. You may spend hundreds on booth rental, or to get the best location for your booth, and wind up with little to no traffic. So what are some techniques you can use to lure exhibitioners to your booth and maximize your potential of converting them into paying customers? It all starts with your booth display.


If you have been to a trade show before, then you know the difference between a well-crafted booth and those that have nothing to display.ga-asi.com It can make a world of difference at how professional your business looks if you have something to show your customers. If you are selling products, it is an absolute must to have a display that features shelving or some other showcasing method. One of the top techniques you’ll see around the room, is who’s display is the tallest? No, it isn’t a Guinness Book world record competition, but it is a smart way to get customers attention from any distance inside the room.


If the trade show is in a sports dome, for instance, you will have a football field, literally, between you and those on the other side. Having a taller tower allows your booth to be a scene from virtually everywhere. Creating a need-to-have mentality in your customers is how most sales and deals get done. Try offering products or services at a deep discount for a limited time, only during the trade show event. You may know what your full price service costs, but that doesn’t mean others do, you can advertise a deep discount, and only take a minute fraction off.


A good rule of thumb is to deduct no more than 15% of the actual profit you would make. You can include the discount as a part of your display if you have a custom creation done, or have signage made up specific to the event. It never hurts to work with others. Find a complementary company at the trade show that you can do cross promotions with to help generate business for both of your companies. This will allow both of you to save money on your marketing. Check out 10 Trade Show Booth Ideas Guaranteed to Attract Visitors to get more tips for your next trade show.


You're a new fashion company that just launched but find yourself lost in the middle of the massive sea of competition. What's your strategy for a successful launch? How do you intend on making your clothing line successful? Do you even have a viable fashion marketing plan that will serve as your blueprint, and not just a fashion marketing plan but one comprehensive enough to include a viable distribution and sales strategy? Even if you've developed a viable fashion marketing plan, what's your action plan for sustainability and ensure that your brand remains relevant in the fashion world and continues to grow and deepen its brand influence? The fashion industry is one of many complexities and without a thorough understanding of it, it's easy to get lost in the middle of that massive sea.


This case study below highlights a typical marketing strategy for introducing a new fashion brand with the objectives of increasing exposure, distribution, and demand. To successfully launch and uniquely position the new clothing line, create a distinct value proposition that drives sales, and deepen the distribution channels. 1. Develop a comprehensive marketing plan to strategize the national launch. 2. Develop a tradeshow marketing plan as part of the sales & retail placement strategy. 3. Secure product placement, celebrity endorsements, and media placement. 4. Coordinate a series of high profile events & fashion shows as part of the branding outreach strategy. 5. Form strategic partnerships with retailers for placement.


SOUTH WINDSOR, CT, May 28, 2013 (Marketwired via COMTEX) -- Ticket Summit(R), the leading conference and trade show for the live entertainment and ticketing industry, recently completed its Ticket Summit(R) Plus 2013 Spring webinar series. First held in Fall 2012, Ticket Summit(R) Plus is a series of educational webinars hosted by industry experts on a variety of topics. The webinar series is part of a year-round schedule leading up to the summer Ticket Summit(R) conference, July 17-19, 2013 at Bellagio in Las Vegas, NV. The 2013 Spring series consisted of four webinars, led by experts in various fields relevant to the ticketing industry.


The first webinar of the series, Go Mobile With Google! February 2013. Mike Lorenc, head of industry: ticketing and live events at Google, discussed the latest in mobile and tablet technology. In March 2013, Dan Pullium, director of government relations at TicketNetwork(R), addressed recent legal issues facing the ticketing industry in Legal Round-up. In April 2013, Ticket Summit(R) Executive Director, Molly A. Merez, Ph.D., provided tips on how to increase trade show traffic in Boost Your Trade Show Sales! The series concluded last week on May 22, 2013 with Improve Your Inventory Management! Scott Barrows, CEO of Symbioticks. In addition to leading these webinars, Barrows and Pullium will be among the speakers at the upcoming Ticket Summit(R) conference.youtube.com The Ticket Summit(R) Plus 2013 Fall series will begin in August. Ticket Summit(R) is the leading ticket conference and trade show for live entertainment professionals, and is ranked among the Top 25 Fast-Growth Shows by EXPO Magazine. This event attracts hundreds of global business leaders, entrepreneurs, and entertainment experts in the ticket community. Ticket Summit(R) Plus is a series of educational webinars hosted by industry experts, and is one of Ticket Summit(R)'s many year-round events. 2013 Marketwire L.P. All rights reserved.


How your company’s booth at the trade show looks is extremely important. Booth’s design and all the promotional banners are the first things the visitors notice when they enter the trade show area. But the looks alone are not enough. Visitors come to trade shows seeking experiences, not just eye candies. This is especially true for B2B companies, that use live events as their primary marketing tool and try to acquire as many leads as possible from trade shows and expos. And because traditional advertising methods, such as banners and big screen TVs showing promotional videos, are overused, it is difficult to attract visitors’ attention to your company’s booth. Photo booths have been around a long time and the reason is simple.


They work. People have fun taking their own photos in funny situations. To spice things up you can add a background with a funny take on your product or service or add some props like speech bubbles. It shows your company has a sense of humor and even if you are a professional business, nobody dislikes having fun. A Photo Booth can be a good attraction for your booth, but it also has another advantage. Visitors that take the photos will bring those photos home and will occasionally be reminded of the good time they had at your booth. So next time they will be in need of a service or product that you are offering, the photos just might remind them of you.


If you really want to attract visitors to your trade show booth, you can’t miss with a virtual reality experience. In case you have been living under a rock for the last few years, virtual reality is the new sheriff in live event marketing and brings all sorts of benefits with it. No matter what your goal is — attract visitors to get more leads, improve brand recognition, increase sales — VR can help you achieve it. Because the possibility of entering a virtual world is so incredible, everybody wants to try it. This means your trade show booth will be crawling with visitors, that you can turn into customers. With a virtual reality experience, you also get a distraction-free environment where you can present your company’s product or service and you allow visitors to have fun at the same time. Studies show this leads to a much better recollection of brands and products.


People love to compete. Especially for prizes. They don’t have to be big prizes, but people love getting free stuff. So next time you are at a live event, think about organizing a small competition with an award ceremony at the end of the day. It is even better if the competition has something in common with your brand. So for example, a car manufacturer having a car driving simulator at the booth. If you want to take things further and achieve more buzz around your Brand, think about organizing a competition in Virtual Reality. That will really blow visitors away! A quick »don’t do it« bonus. Whatever you decide, try to think outside the box. Do not be like the average company, that attends a trade show with your average TV promo, your average sales guy and your average brochure that ends up in the trash outside the venue. Nobody likes to be average. Andrej Persolja is a VR artist and a co-founder of Creative Solutions.youtube.com Creative Solutions partners with creative agencies to help their clients raise the presentation of their products to the next level.


This is a fairly typical scenario for tradeshow marketing planners: You have made the decision to have a tradeshow exhibit in your industry's leading tradeshow. You have planned properly by selecting the appropriate tradeshow, nailed down the key objectives and goals of your company's tradeshow marketing team, and hired professionals to build a dramatic, eye-popping tradeshow display. Now all you need to do is wait for visitors to find your tradeshow booth. You believe in the motto " If you build it, they will come," right? Well, not exactly. With tens of thousands of square feet of tradeshow floor and hundreds of competing tradeshow exhibits, prospects finding their way to your company's tradeshow booth can be an overwhelming challenge.


Fortunately, there are proven ways to get crowds to your tradeshow booth. According to Elaine Cohen, Founder/President of Live Marketing in Chicago, you need to be imaginative and pro-active to stimulate tradeshow exhibit traffic. You will need to design a fully integrated crowd-gathering campaign for success in getting visitors to your tradeshow exhibit. Once there, you need to educate them, connect them with a sales representative, and get them to take a desired action. The stage was set with banners at the entry to the tradeshow hall announcing Purina was the presenting sponsor of the show. Signage was displayed inside and outside the event venue.


In addition, the tradeshow exhibit had the prime location at the hall entrance. High-energy music, visuals of great looking dogs and colorful signage drew tradeshow visitors' attention to the Purina Pro Plan tradeshow exhibit and theatre. Visitors got insights into how their dogs can lead happy, healthy lives. Purina brought ten staff members to work the exhibit--brand specialists, experts and field sales people. A live theatre presentation featured a presenter who gave away complimentary Purina Pro Plan hats, and entries into a drawing to win a year's supply of Pro Plan food for their dog. Pro Plan Frisbees and dog food bag clips were awarded to those who answered questions. The audience eagerly participated. Those who were spotted received coupons. 1,222 consumers experienced the live presentation over the 2-day show.


Maureen Lloyd-Kirby, the new curator of education and exhibits for Easton's National Canal Museum, loves a challenge. So the goal of making the downtown Easton museum interesting to both adults and the many children who visit the Binney and Smith Crayola Factory in the same building had a particular appeal for her. 47-year-old Philadelphia native, former pediatric nurse and mother of two whose last job was with that city's Please Touch Museum, an interactive space for children. Lloyd-Kirby's display is composed not only of photographs on the wall. A partial reconstruction of the Molly Polly Chunker and a small replica of a canal lock-tender's house has been built in the museum's exhibit space.


Lloyd-Kirby plans to have National Canal museum staff members role-playing as a lock tender and his daughter. She's also thinking about adding live baby goats for the scene. Lloyd-Kirby says there is an educational purpose behind this exhibit. The idea for the Molly Polly Chunker came to Lloyd-Kirby when she was going over [http://www.fantastictradeshows.com/shows/ exhibit ideas] with Canal Museum historian Lance Metz. One of the things about the Molly Polly Chunker that interested Lloyd-Kirby is its reflection of a slice of late 19th-century American life.exhibitexperience.com After reading through the fanciful account of the voyage by one of its participants, she was struck by certain things.


She noticed that the African-American servants who were on the trip and working-class canal boat inhabitants along the route were depicted as cultural stereotypyes rather than individuals. The voyage of the Molly Polly Chunker was apparently rooted in the concern of Charles L. Tiffany, founder of New York's Tiffany & Co. and its famous jewelry store, for his son Louis. In 1886, Louis Comfort Tiffany was already a well-known artist and designer.harscorail.com The year before he had finished a large glass screen as a part of a redecoration of the East Room of the White House for fellow New Yorker, President Chester A. Arthur. According to Robert Koch in his 1966 biography "Louis C. Tiffany: Rebel in Glass" (Crown Publishers), the death of his wife Mary in 1884 after a long battle with tuberculous hit the artist hard.


In reaction, Tiffany took up the life of a Broadway man-about-town with his friends, bon vivant and high society architect Stanford White and theatrical promoter Steele MacKaye. He used his savings from his stained-glass business to pay for decorating MacKaye's new theater, The Lyceum, the first theater completely illuminated by electric light. Tiffany's decorating was a hit, but the play, "Dakolar," written by MacKaye, closed after two months.wwd.com The artist lost all the money he had invested. A strict New England Congregationalist, Charles Tiffany was not at all happy with his artistic son's wayward life and what he feared was its impact on his three young grandchildren.