User:RollandSinclair
Moderate success was a few column inches and a color screenshot in a trade publication. Big time success was positive coverage in The Wall St.youtube.com Journal or The New York Times. I work with clients who still use PR to generate visibility.youtube.com Now press announcements are heavy with keyword phrases and sprinkled with links, and we send along photos as a .pdf or .gif. They're sent on to bloggers and news aggregators as well as to the shrinking pool of journalists with more traditional publications. The press announcements are also "self-published" via the company's own blog, newsletter or website. Companies still do live events, too.
Though there are plenty of options for people to virtually connect, sometimes face-to-face contact is better. Though events can be expensive - exhibit space, booth set-up, shipping & drayage, plus travel expenses - they can be effective if you clearly understand where events fit in the overall customer acquisition process. Though you may only talk to a handful of prospects at a regional event, if 3 or 4 of them convert to paying customers, it may be a great investment. Events have also been infused with newer, social media elements. Nearly all of them label themselves with a Twitter hashtag, and the online conversations about the proceedings are every bit as rich as the in-person presentations. Even outbound telephone calling has had a social media facelift. There's a new concept known as "social selling." In contrast to the traditional cold call, outbound sales people use social media to better target and prepare for telephone conversations. Don't rule out marketing tools that you think may be too "traditional." PR, events, and outbound telephone calling techniques have all been "social media-ized," making them more "modern" and more effective. Try them, measure the results, and see if they fit into your SaaS marketing mix.
What is the USAA Real Estate Rewards Network? Our real estate rewards program matches you with a team of professionals to help you buy or sell a house. Plus, you may get a reward after closing when you use a real estate agent in the USAA network — even if you don't get a mortgage with us. To provide you with the most experienced real estate agents, we've teamed up with these industry-leading brands in residential real estate. We work with more than 14,000See note2 best-in class agents from top real estate brokerage firms in the U.S. Agents in the network go through a strict background check and extensive USAA culture training. Our preferred agents live and work in your local community, so they know the area well. An advocate is assigned to you as soon as you enroll. Regular check-ins from us help make things go smoothly. Your advocate acts as a liaison between you and your agent. Similar to a concierge, the advocate is there to meet your real estate needs.
Welcome to the West Virginia Real Estate Commission! Our agency is committed to protecting the public interest of West Virginia's citizens by regulating the practice of real estate brokerage. This web site is dedicated to providing you with the best and most current information on Real Estate issues that may affect you and your neighbors. It is an interactive site that allows you to communicate your thoughts and needs to me, and the Commissioners. I encourage you to visit often and to get involved with the issues that determine our future. Please join me and the WVREC employees who are working to improve our systems and business processes in order to better serve you.
A man is known by the company he organizes. Owning your own business is a major part of having great economic success in a capitalistic society. There are many types of businesses to choose from so one of the first decisions you'll make is the type of business to open. There are several options to explore for the structure of your business. This article will give you the definition of three of the most popular business types. These types of businesses are: (1) Sole Proprietorship, (2) Corporation, and (3) Limited Liability Company. Sole Proprietorship - individual ownership and operation of a business. A sole proprietorship is not a separate organization and does not have any formal requirements for formation. The individual simply begins doing business. Most sole proprietorships are small businesses, and initially their business capital needs are small. Typically, the individual provides the funds.
In order to get financing, a sole proprietor takes personal financial risk. The income of the business is the income of the sole proprietor and is reported on the individual's income tax return. The proprietor is the manager of the business. The business can be transferred only if the owner allows it. Corporation - any entity formed by statue that has rights of a legal person along with limited liability for its shareholder owners. Formal public filing is required to form a corporation. A corporation may use short-term financing or debt and equity financing. Limited liability for shareholders is one of the advantages of corporate organization.
Corporations have the tax consequences of double taxation. Many shareholders may own a corporation but the board of directors controls the operations. Shareholders have the opportunity to express their views at the annual meeting by electing directors who represent their interests. A corporation can be dissolved voluntarily or involuntarily. Limited Liability Company - newer form of business organization in which liability is limited except for conduct that is illegal. An LLC is formed by filing the articles of organization with a centralized state agency. Members of an LLC make capital contributions in much the same way as partners make capital contributions.
Members of an LLC have limited liability; the most they can lose is their capital contributions. The LLC does not pay taxes; income and losses are passed through to the members to be reported on their individual returns. Members of an LLC adopt an operating agreement that specifies the voting rights, withdrawal rights and issues. A member's LLC interest is personal property and is transferrable. Most LLC statues provide that the LLC dissolves upon the withdrawal, death, or expulsion of a member. The definition of these business types is just the beginning of understanding how to fully utilize each structure. Because there are several types of businesses it is important to know the advantage and disadvantage of each. The type of business you organize will determine a lot about how you reduce liability, protect your assets and pay your taxes. Defining the business type for you is important in "Creating Your Own Lane" in business success.
Standing Room Only publishes new arts marketing book. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. Joanne Scheff Bernstein presents concepts and strategies that address the changing lifestyles, needs, interests, and preferences of current and potential audiences. She helps readers understand the mind-set of performing arts attenders and how to provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single ticket buyers. She offers guidance on long-range marketing planning and explains how to leverage the Internet and e-mail as powerful marketing channels. Arts Marketing Insights is replete with vivid case studies and examples that illustrate the author's strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive while realizing their artistic missions.
All of the cutting-edge social networking in the world pales in comparison to the effect that a thougthful, personalized one-to-one interaction can have on your personal brand. Nothing illustrates that more clearly than this wonderful, true story I’m about to share with you. Glenn is a personal friend of mine, a college classmate. We attended West Virginia University (WVU) together in the mid-1980′s. Gillian is Glenn’s 10 year old daughter, a sixth grader. Oliver Luck is the newly-hired athletic director at WVU. He also starred at quarterback at WVU in the early 1980′s. Oliver went on to play in the NFL. His playing days were followed by a successful career in sports management, notably with the NFL - Europe league.
Now, let’s proceed with the story. Glenn is a great father. He frequently takes his daughter and son on road trips for fun and education. He is especially fond of exposing his children, who presently reside in New Jersey, to his former "stomping grounds" in West Virginia. Recently, Glenn and Gillian took a trip to Morgantown to visit WVU. Following this trip, his daughter was left with a question. My daughter is convinced that she is going to WVU even though she is just going into the 6th grade. She plays pretty competitive travel softball. I pointed out to her that WVU currently does not have a softball team, and she asked why.
I explained that a university-level sports team is very expensive to run and she asked me who she should talk to about the university getting a team. I told her to write a letter to the new Athletic Director, Oliver Luck. So she did… and he responded! Who knows if she will keep playing or ever play at the college level. But I think an awful lot of Oliver Luck for taking the time to draft a very detailed response, and for him to offer her up advice on her future. Now, here’s the good part. WVU Dept. of Athletics, including softball. ’s tennis and men’s track and cross country.
Will we add any in the future? But I can tell you we will look at the possibility. But you should always focus on your academics. How is Oliver Luck’s personal brand trending these days? No job is without challenges, but Mr. Luck’s reputation is certainly strong and rising, in light of this story and (presumably) many others like it. In conclusion, I will share with you the fact that Glenn distributed this letter to 200 of his friends via e-mail. Without a doubt, he and Gillian have shared this story-and sung the praises of Oliver Luck-with hundreds more. Incidentally, I met Oliver Luck at a summer football camp at WVU in the early 1980′s; I was impressed with then-now, even more so!
Confession time: I love presentations! Some may call it a sickness. To each his own. The WV Broadcasters Association's annual meeting takes place this weekend. I've been asked to present to them about ways to utilize social media to engage and excite their audience. I'm excited about the topic and the request, which signifies that our broadcasters are ready to embrace social media; they do not view it as a threat. Smart position for them to take. I hope my presentation will expose them to some best practices and give them a few new ideas to take home and implement.
What will you do after buying a brand which has a market share of 60 % for 120 crore? Well a company took the choice ( d) . A company known for its marketing prowess, owner of an iconic brand which is considered to be the most valued brand in the world. Does this choice seem totally �[https://www.youtube.com/watch?v=aVnYr3xHahQ � idiotic]? Thums Up was launched in India in 1977 when the multi national giants coke and Pepsi were asked to leave the country. Thums up ruled the Indian market for 16 years . A brand owned by Ramesh Chauhan of Parle was a carefully built icon.
It could withstand the competition from Pepsi and was a market leader. With the Cola war hotting up with the reentry of Coke into the Indian market in 1992, a very unusual event happened. Ramesh Chauhan sold Thums Up to Coke for 120 crores.youtube.com There after we saw a very unusual happening, an event very rare in Marketing history, a company killing a market leader bought for 120 crores to launch its global brand. In marketing this never makes sense. Why should you kill a leading brand for launching your own brand? Are you so smart ? History proved other wise….
Thums up even after 13 years sells more than coke and Pepsi. The brand is so strong that it has refused to die. After 1985 " New Coke" failure, this is the greatest marketing blunder that Coke made. Thums Up was our very own Indian brand. Launched as a very masculine brand with the baseline " Taste the Thunder" stole the heart of millions of Indian youth. Thums UP is a strong tasting cola targeting at young adults. It has the highest carbonation among the cola brands which appealed to the palate of Indians. The brand is very popular in Andhra Pradesh , Maharashtra Gujarat, UP , West Bengal, and Karnataka with Andhra contributing 30% of the sales. The brand personifies victory,achievement and celebration.
With Thums Up; the largest selling cola at its fold, Coca Cola initially tried to kill the brand to pave the entry of Coke. But they found that only Pepsi will benefit with the withdrawal of Thums Up and retracted the strategy. The new owners tried to reposition Thums Up as a manly brand. The famous tagline "Taste the Thunder "was changed to "I want my Thunder" But that change was a flop and the company retracted the old tagline. Later they again changed the baseline to " Grow Up to Thums up" in tune with the strategy of blind taste campaign depicting Pepsi as a sweeter brand , hence not for men.
It is said that the campaign was successful. Right now Thums Up is degraded as a flanking brand for Coke. Coke is using it just to bash Pepsi. Coke has been using all macho film personalities like Akshay , Salman and Sunil Shetty to position this brand as a macho brand .youtube.com We see sporadic bursts of promotions of this brand but one can see the dilemma of Coke about this brand. Full scale promotion of the brand can take away the share of coke which they cannot afford to do. Taking this brand away will help Pepsi. So he only choice is to push it along till it dies on its own. Coke was never fully into the promotion of the brand.
Half heartedly they tried to market the brand making all sort of repositioning and experiments. Even after all these messing up, the brand is strong. May be the consumers are not willing to let go the brand. This is a classic case of a brand getting an iconic status. A case where the customers take the ownership of the brand. Now Coke no longer owns the brand , consumers own it. Had Coke promoted the brand, Pepsi did not have a chance in Indian cola market. By looking inwardly and taking a blind eye towards the consumer, Coke has compromised on the basic principles of marketing. Coke could have ruled the Indian market with Thums Up. But they could not stand the thought of Coca cola playing a supporting role to another brand. Coke is trying to create a separate market for Thums Up. It is playing the regional game and in areas where coke is strong, slowly Thums Up is withdrawn. As a marketer I don’t see a future in this brand.
It is not common to struggle with your personal finances. These days it seems the price of everything is going up, but your income stays the same. It can be frustrating to try to make ends meet, let alone save money for the future. Here are some great personal finance tips for the two biggest problem areas n personal finance- spending and saving- that you can use to help you get your personal finances under control. When it comes to personal finances spending is the one area where we tend to mess up the most. Often people have problems deciding between what the need, want and must spend their money on.
It can be hard sometimes to decide just where your money should go. Track your spending. One of the easiest ways to get a handle on your spending habits is to track them. Do this by writing down everything you spend.youtube.com Write down the date, the amount and what the money was spent on. After about two weeks you should be able to look at your record and easily spot ways you can control your spending. Make a budget. It is the backbone of every how to on personal finance management. A budget is the easiest way to get control over your personal finances. It basically is a plan that tells you how to spend your money so that you can afford to pay your bills and get the things you need. Be realistic.youtube.com It can be easy to live beyond your means.
However, if you ever want your personal finances to be under control you have to be realistic and only spend what you can afford. Most people tend to overlook this area of [https://thebtrader.com/ personal finance]. It can be easy to just say you'll save later, that you just don't have the extra money to save right now. Saving money, though, is very important and you can find small ways to save now, even if you think you are too broke to do so. Save your change.youtube.com Like you did when you were a kid, keep a piggy bank. A little change can add up over time. Set a certain savings amount. Put saving in your budget so you automatically put it back every time you get paid. Set goals. Goals are powerful. Set some saving goals for yourself. Like if you really want something special, instead of just buying it, save your money to buy it.youtube.com This will help you avoid a binge shopping trip and help you to value saving.
The current economy has motivated many to begin to provide their children practical financial literacy lessons. Teaching personal finance and raising money smart kids will help keep America strong. Teaching personal finance and raising money smart kids give our children the ability to recognize and capitalize on opportunities which will help them in pursuit of their own personal American Dream. This "Dream" can be achieved with practical financial knowledge and through teaching personal finance our children's future will be much brighter. Our children face an almost certain future of higher taxes, less services, and the elimination of the current social security & Medicare system.
