User:CameronMulgrave
The American economy is struggling against growing debt and recession, the Australian dollar floats around parity and there is a worrying awareness that the once loved Aussie brand is becoming a little stale among US wine drinkers. At the recent Winemakers' Federation of Australia Outlook conference, guest presenter and a respected United States wine marketing authority John Gillespie delivered the statistics with a healthy dose of advice in his 'Realities in the USA' presentation. Wine consumption in the US continues to rise and Gillespie, the US Wine Market Council president and chief executive officer of Wine Opinions, says it's a trend unlikely to change in the near future.
In 2009, 276 million cases of table wine were consumed in the US.theatlantic.com There about 77 million core and marginal wine consumers in the US and core drinkers consume 91% of the country's total wine consumption. The latest Nielsen Company data released in October shows a continued growth in consumption but decrease in imports. In the year ending 24 July 2010, total domestic wine sales had increased in dollar value by 4.5% on the previous year.peligrosotequila.com 20, 27% said they don't sell it at all, 30% said sales remained the same and 19% said they were selling more. 20, 37% said they were selling less, 28% said they didn't sell it, 28% said sales remained the same and just 7% said they were selling more. Wines sales from Spain, Argentina and Chile grew in the same period.
20 price point, the survey showed 49% said they had sold more wine from Argentina and 37% said they sold more Chile and Spanish wine. 20, 16% said they sold more Argentina wine, and 11% said they sold more wine from Chile and Spain. The latest Nielsen data shows a 5.3% drop in the amount of Australian table wine cases imported into the US in the year ending 24 July 2010 and a 7.5% drop in the market share of sales. New Zealand's total dollar value of imports grew by 18% and increased their total volume of cases by 25%. Germany and Portugal also saw an increase in sales share and cases imported. In the US, I would suggest that the low cost 'critter' type wines have well and truly lost the newness and excitement they previously generated,' he said. How do we regain US attention?
Gillespie recommends undertaking more qualitative research on the US trade to better understand the situation and to look for possible remedies. I will say that face-to-face work with the trade in the US should always be a priority,' he said. 18 price point in the US market, which presents good viable opportunities for Australia. I think in that price range, there is room for many styles of red, white, and Rose wines,' he said. We're currently seeing promotion from Beaujolais to establish themselves in that price range as a lighter alternative to the forceful red wine style. There's also the 70 million US 'millennials' - aged between 16 to 33 - who have become the wine sectors biggest potential consumer market and are the least affected sector in the State's economic downturn.
Traucki says the United States growing awareness for 'clean and green' products needs to be better capitalised on by Australian brands. Clearly we need to lift profile and perception. While we have become known for our cheap 'sunshine in a bottle' wines, we must lift that perception to a more high quality and premium product,' Traucki said. 50 retail in the domestic market, thus it would seem sensible to me to focus mainly on this equivalent area in our target export markets.forbes.com The US economic woes aren't likely to go away overnight, in fact, Gillespie told the Outlook Conference to 'get used to working in such a climate'. He did, however, reiterate that opportunities still exist for those brands willing and able to stand out in the now crowded US market. There is always room for new brands that can differentiate themselves and offer a good quality/value ratio,' he said. I can't speak to other export markets, but the US is the largest wine market in terms of value and we are second only to France in volume (and will pass France in the next three years). But as in other countries, our wine trade is very much a relationship business, so there is no getting around the need to be personally present in the market.' ?
Strange the way I let, what I called, those ugly iron Venetian blinds get to me. How I hated the sight of such eyesores every time I passed them. How could such things be erected for they blocked out vast stretches of the beautiful coastline? How glad I was to see then now! Tramping under the shadows cast out from these monstrosities, made my effort on the roads less uncomfortable. Sometimes under these shadows came a gentle breeze, and how I so very much appreciated the way it chilled my tired body. The total length of the Japanese coastline was around thirty-five thousand kilometers, the second largest in the world. Most of the lowlands along the coastline were so intensively used that much of it needed to be artificially modified or protected.
Therefore, finding ways to counter against several kinds of natural and man-induced hazards had become a serious and costly problem for the Japanese government. Along the many beaches that I passed along the way, there were many kinds of concrete blocks, breakwaters and dykes to protect the shores. According to my research, almost sixteen thousand kilometers of the Japanese coastline was badly in need of some kind of protection; whilst, ten thousand kilometers was already protected by one kind of artificial structure or another. Perhaps because of such a long coastline, no other nation had faced such a problem so extensively as Japan. Author's Bio: I am a somewhat disorganized yet, coherent, tidy, clean, healthy and happy Irishman with few regrets. I have lived my life somewhat backwards (e.g. travelled, worked, educated, born, and reborn, etc, etc, etc).
In general, my views and outlooks on life are quite open minded and liberal. I have a very good sense of humor and love the company of similar minded people. I am also a lover of hiking, long distance cycling, camping and large (American style) motorbikes, to name a few of my interests. These are all the more worthwhile when done with someone you are comfortable with. When I have free time I just love getting away from Tokyo (on my bicycle or on my motorbike) to some relaxing and interesting place. If that is not possible, then I love to talk to friends.
I honestly don't know what friends say about me. I am sure they say so much, or at least they think about me, I hope so as I think about them. Or like Oscar Wilde once said: "The only thing worse in the world than being talked about is not being talked about". On the whole, I think better of those people who talk directly to my face than behind my back. What makes me happy is a sense of achievement in all things I set out to accomplish. I wonder if this also includes that thing we call 'love'?
What makes me Upset or Frustrated? Stupid people -- racists, bigots, and warmongers, or even the blood and gore in war movies. I like many kinds of music. Perhaps classical is foremost among my favorites as it can be very relaxing and thought provoking. Also, movie theme music really brings memories flowing back to me -- times, people, places, etc. Oh how I long for those yesterdays again! As to my favorite animals, I like all animals, especially dogs. It is said that a man's best friend is his dog, right? Please Register or Login to post new comment. 5 Great Reasons for you to Participate in the Next Marathon! Knee Pain. What to do?
While searching online for a true quiet island getaway, I happened across Long Island, Bahamas, a small island eighty miles long and only three miles wide, aptly named "Long Island," one of the southern most out islands in the Bahamas. Continuing my education, I began to soak up the laid back way of life. I felt a major urge to get myself to this island and the sooner, the better. Like a dream come true, as I begin to write this, I am sitting on the porch of a wonderful, romantic cottage, The Whistling Duck, located south of Clarence Town.
Our small 20 seats or so plane landed at Deadman's Cay Airport (Cay is pronounced "key" in the Bahamas) at the southern end of the island. We were greeted by Nancy, the caretaker for the owners or our private cottage, who drove us to The Whistling Duck. She was friendly, had a hearty Bahamian laugh, and offered to help us with anything (including a rental car which we took advantage of our second day). She said she was a phone call away if we had any questions. It certainly could be the incredible water. There are the most beautiful hues of Caribbean and Atlantic blues from clear to light blue to aqua to turquoise to deep bluish-purple to varying oceanic shades of green, I have ever seen. Then again it might be the amazingly secluded beaches with soft sands, good shell hunting and the constant soothing rhythm of crashing waves.
Wait, it's probably that Long Island has the most down to earth, friendly people on the planet. If you have a craving for quiet adventure, there are many small roads angling off the single north and south main road, Queen's Highway. Every one of the small, mainly dirt or sand "car paths" must lead to a new head shaking "Wow!" view and experience. No, actually it's got to be the water sports from snorkeling, diving, sailing, boating, fishing, to kayaking. In hindsight, the best thing about The Other Long Island may be one of the sights or activities that we didn't get to, such as caving or who knows what! The most appealing aspect could be a combination of any of the above, or maybe it's simply completely relaxing, being away from all the stress of work and city life.
This island takes your imagination back in time to what the Bahamas used to be like. Amenities are few. The food is great. Supplies are limited but available if you find out where and when to go. Bahamian and U.S. dollars are interchangeable. The people are warm, always seem to have a welcoming smile planted on their friendly faces and more than hospitable and helpful. The Whistling Duck cottage was everything it had looked to be on the website and more. We quickly discovered this was the perfect spot to sip morning coffee or tea, read to our hearts content, or simply relax. There is another deck off the bedroom, complete with two chaise lounges and an outdoor shower, the one I used all week. Ceiling fans in the living room, kitchen area and the bedroom help keep the interior comfortable with constant man-made breezes.
